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Sandra Laporte is Professor of Management Science at Toulouse School of Management, specializing in Marketing. She obtained her doctorate at HEC Paris in 2010. Before joining TSM in 2019, she was Assistant Professor and Associate Professor at HEC Montreal.

Her research focuses on how consumers make probability judgments and make decisions in uncertain situations such as promotional lotteries. She also works on the psychological history of eating behaviors. More recently, her research focuses on the perception of algorithms and Artificial Intelligence by consumers.

Her work is published in international journals such as the Journal of Marketing Research, the Journal of Consumer Research, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.

Research domains

  • Behavioral Decision Theory
  • Perception of AI
  • Health risk perception
  • Judgment and Decision Under Uncertainty
  • Money and Food
  • Incentives and Prosocial Behavior
  • Articles (ranked journals)

    Borau, S., T. Otterbing, S. Laporte, S. Fosso-Wamba, "The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI", Psychology & Marketing, 2021, vol. 38, no. 7, pp. 1052-1068

    Laporte, S., B. Briers, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, April 2019, vol. 45, no. 6, pp. 1331-1349

    Grégoire, Y., F. Ghadami, S. Laporte, S. Sénécal, D. Larocque, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, November 2018, vol. 46, no. 6, pp. 1052-1071

    Legoux, R., S. Laporte, D. Larocque, S. Belmati, T. Boquet, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, June 2016, vol. 33, no. 2, pp. 357-374

    Laporte, S., G.Laurent, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, May 2015, vol. 43, no. 3, pp. 395–410

    Briers, B., S. Laporte, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, December 2013, vol. 50, no. 6, pp. 767-781

  • Articles (non ranked journals)

    Chaxel, A.-S., S. Laporte, "Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19", Journal of the Association for Consumer Research, January 2021, vol. 6, no. 1, pp. 196-203

  • Books

    Brunet, J., F. Colbert, S. Laporte, R. Legoux, B. Lussier, Marketing Management, Chenelière Éducation, Canada, 2018

  • Radio, TV, press

    Laporte, S. - "Un sentiment de pauvreté relative, même temporaire, suffit à déclencher un désir de calories" - 2020, Le Monde, France