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Julien GROBERT

Associate professor

Axe de recherche

Marketing

julien.grobert@tsm-education.fr

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Julien Grobert holds a doctorate in Management Science from the University of Grenoble. He is Associate professor at Toulouse of Management, and a researcher at TSM Research (UMR CNRS 5303). His work includes publications on atmospheric factors (perfume and music) in service environments, as well as logo and communication change.

An expert in sensory marketing, Julien Grobert works regularly with the press (Les Echos, Le Monde) and with companies in order to carry out applied research (DPAM, Crédit Agricole, SNCF, etc.). Julien regularly participates in international conferences (Global Brand Conference, AFM, AMS world marketing congress, etc.).

  • Domaines de recherche

    Communication

  • Logo change

  • Sensorial marketing

  • Articles (ranked journals)

    GROBERT, J., C.CUNY, M.FORNERINO, "Surprise ! we changed the logo", Journal of Product and Brand Management, 2016, vol. 25, no. 3, pp. 239-246

  • Press articles, interviews

    GROBERT, J. - "Interview sur ses travaux de recherche sur le marketing olfactif." - 2017, France Info

    GROBERT, J. - "Le marketing olfactif, un savant mélange pour une satisfaction client top." - 2017, Marketing Professionnel

    GROBERT, J. - "Quand les gares sentent le propre..." - 2017, Comprendre pour entreprendre

    GROBERT, J. - "Le marketing olfactif ou le savant mélange des odeurs pour une expérience client unique." - 2017, GPO Magazine

    GROBERT, J. - "Pourquoi le marché lyonnais de la parfumerie sent bon la croissance." - 2017, Le Progrès

    GROBERT, J. - "Merchandising sensoriel, du sens à l’expérience client." - 2017, Le Nouvel Economiste

    GROBERT, J. - "Quand les marques soignent le parfum d'ambiance." - 2017, Les Echos

  • International conventions

    ARDELET, C., N.FLECK, J.GROBERT, "Une odeur de propre dans les gares : quel impact sur la propreté, la sécurité perçues et la satisfaction des usagers ?" in 33ème Congrès International de l'Association Française de Marketing (AFM)., 2017, Tours-Orléans, France

    CUNY, C., M.FORNERINO, J.GROBERT, "Are two years enough for a successful radical logo change?" in 20th Academy of Marketing Science World Marketing (AMS)., 2017, Christchurch, New Zealand

  • Conferences, symposiums, workshops

    CUNY, C., M.FORNERINO, J.GROBERT, "How do logos’ colors and shapes impact perceived service quality and recommendation intention through brand personality mediation?" 12th Global Brand Conference, "Sensory branding", Linnaeus University School of Business and Economics. 2017, Kalmar, Sweden

  • Chapters of books

    GROBERT, J., "Cas d'entreprise, la création d'un logo olfactif, cas du Crédit Agricole Centre-Est" in Marketing sensoriel et expérientiel du point de vente., S. Rieunier, & al Eds, Dunod, pp. 132-134, 2017