Magali Giraud is Associate professor in Management Science at Toulouse School of Management, specialised in marketing. A graduate of EDHEC Business School, she obtained her doctorate in 2002 at Toulouse 1 University Capitole. She is currently Head of the Master 1 in Marketing programme at TSM.
Her research interests focus on the consumer's purchasing behavior, particularly the problems associated with the process of controlling and losing control of individuals in the store, on the Internet, and more generally in managing their budgets. She is also interested in behaviors of collaborative consumption.
Domaines de recherche
Control and loss of control
Collective consumption behavior
Articles (ranked journals)
AYADI, N., M.GIRAUD, C.GONZALEZ, "An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales", Journal of Retailing and Consumer Services, May 2013, vol. 20, no. 3, pp. 272-281
DEHLING, A., M.GIRAUD - "I lend (almost) everything: putting ownership to the test of collaborative Consumption In A. W. I. o. c. consumption (Ed.). Lille" - 2014, France