Jean-Philippe GALAN

Full professor

Axe de recherche


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Jean-Philippe Galan is Professor in Management Science, specialized in Marketing, associate researcher at TSM Research. After his doctorate obtained at Toulouse 1 Capitole University and a position of Associate professor at TSM from 2006 to 2011 where he was Head of the third year of the undergraduate programme in Marketing, he became Professor in 2011. He works at IAE Bordeaux since 2014.

His resaerch focuses on methodology, consumer's behavior, cultural marketing, cultural consumption and social networks.

  • Domaines de recherche


  • Consumer behavior

  • Cultural marketing

  • Cultural consumption

  • Social networks

  • Articles (ranked journals)

    ROUSSEL, S., J.-P.GALAN, "Can Clicker-use support learning in a dual-focused L2 German course", Language Learning & Technology, October 2018, vol. 22, no. 3, pp. 45–64

    MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, March 2018, vol. 22, no. 2, pp. 232-257

    MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, May 2018, vol. 130, pp. 14-27

  • Articles (non ranked journals)

    ROUSSEL, S., G.BRIGITTE, J.-P.GALAN - "What Types of Training Improve Learners’ Performances in Second Language Listening Comprehension?" - 2017, International Journal of Listening

  • Press articles, interviews

    GALAN, J.-P. - "Avec ou sans Hadopi, un autre modèle s’impose" - 2012, Le Monde

  • International conventions

    LOUSTAUNAU, L., A.DEGORRE, J.-P.GALAN, "Effects of background music on sport leisure consumption experience: the case of bouldering center." in 48th Annual Conference for the European Marketing Academy., 2019, Hamburg, Germany

  • Conferences, symposiums, workshops

    MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Too many friends? The impact of Facebook on Happiness" 4th French-German Workshop on Consumer Empowerment and Transformative Services. 2015, Strasbourg, France