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Éric VERNETTE

Full professor

Axe de recherche

Marketing

eric.vernette@tsm-education.fr

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Éric Vernette is a Professor at Toulouse School of Management. He obtained his PhD in 1986 from the University of Paris-Nanterre and became Professor in Management Science in 1989.

His research focuses on the marketing role of opinion leaders in social networks, co- creation and lead-users. He has published numerous articles (e.g. Journal of Advertising Research, Marketing Research and Applications, International Journal of Market Research, Marketing Decisions) and communications in international marketing conferences. He is the author of a dozen books on marketing, studies, communication and consumer behaviour ("New Developments and Approaches in Consumer Behavior Research"). Former co-editor-in-chief of the magazine Décisions Marketing (2009-2013), he was also president of the French marketing association (2006-2008).

  • Domaines de recherche

    Competencies and performance of co-marketing actors

  • Empowerment of consumer and Internet: to satisfaction at the engagement and well-being

  • Opinion leader « off and on-line »

  • Articles (ranked journals)

    ABAIDI, I., É.VERNETTE, "Does digitalization create or reduce perceived global value?", Journal of Consumer Marketing, 2018, vol. 35, no. 7, pp. 676-687

  • Articles (non ranked journals)

    TISSIER DESBORDES, E., E.VERNETTE - "Les consommateurs sont-ils sensibles à l’effet made-in ? (Editorial)" - 2013, Décisions Marketing

    VERNETTE, E., E.TISSIER DESBORDES - "Managers et académiques : mêmes dilemmes face à l’innovation, (Editorial)" - 2013, Décisions Marketing

  • Press articles, interviews

    VERNETTE, E. - "Mais pourquoi donc Coca-Cola lance-t-il une boisson alcoolisée au Japon?" - 2018, Challenges

  • International conventions

    THION, S., E.VERNETTE, "Les moteurs de l'engagement du consommateur dans la co-création de valeur" in 33ème Congrès International de l'Association Française de Marketing (AFM)., 2017, Tours-Orléans, France

    RUSPIL, T., E.VERNETTE, "Dis moi ce que tu tweetes, je te dirais peut être si tu es un e-leader d'opinion" in 33ème Congrès International de l'Association Française de Marketing (AFM)., 2017, Tours-Orléans, France

    THION, S., A.MUNZEL, E.VERNETTE, "Engaging Individuals in Value Co-Creation Through Experience: The Interplay Between Extrinsic and Intrinsic Motivation (Best award paper)" in 25th International Colloquium on Relationship Marketing (ICRM)., 2017, Munich, Germany

  • Conferences, symposiums, workshops

    THION, S., E.VERNETTE, "Drivers of consumer’s engagement in value création" 5th Naples Forum on Service. 2017, Naples, Italy

  • Books

    VERNETTE, E., Techniques d'étude de marché, Vuibert, 2017

  • Chapters of books

    VELLERA, C., E.VERNETTE, S.OGAWA, "The User Innovation Phenomenon" in The Elgar Companion to Innovation and Knowledge Creation., H. Bathelt, P. Cohendet, S. Henn & L. Simon Eds, Edward Elgar, pp. 372-391, 2017