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Stéphane SALGADO

Associate professor

Axe de recherche

Marketing

stephane.salgado@tsm-education.fr

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Associate professor at TSM since September 2016, I teach in the Marketing department, essentialy new products/services development, creativity and statistics analysis (qualitative-quantitative). I’m Head of the undergraduate Marketing programme (L3).

My research includes innovation co-creation through dedicated platforms. I’m interested in the effects of reward and design of these sites on users’ engagement. Morevoer, I started a research about creators entrepreneurs members of the Fablab Artilect.

  • Domaines de recherche

    Co creation

  • User entrepreneurship

  • Innovation contest

  • New product development

  • Motivations

  • Articles (ranked journals)

    SALGADO, S., V.DE BARNIER, "Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?", Recherche et Applications en Marketing (English Edition), August 2016, vol. 31, no. 3, pp. 88-110

  • International conventions

    SALGADO, S., A.BANOUM, L.HAMDI-KIDAR, "Explorer l’influence des récompenses sur la prise de pouvoir des participants à un challenge d’innovation" in 33ème Congrès International de l'Association Française de Marketing (AFM)., 2017, Tours-Orléans, France

  • Conferences, symposiums, workshops

    HEMONNET-GOUJOT, A., S.SALGADO, "Co-creation experience for innovation: the critical role of perceived challenge" 24th Innovation and Product Development Management Conference (IPDMC), Reykjavik University. 2017, Reykjavik, Iceland

    SALGADO, S., A.BANOUM, L.HAMDI-KIDAR, "Exploring the influence of rewards on participants’ empowerment in open innovation challenges" 24th Innovation and Product Development Management Conference (IPDMC), Reykjavik University. 2017, Reykjavik, Iceland

    BANOUN, A., L.HAMDI-KIDAR, S.SALGADO, "Exploring the influence of rewards on participants’ empowerment in open innovation challenges" 24th Innovation and Product Development Management Conference (IPDM), Reykjavik University. 2017, Reykjavik, Iceland