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Andreas MUNZEL

Associate professor

Axe de recherche

Marketing

andreas.munzel@tsm-education.fr

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Associate professor at TSM and researcher at TSM Research, Andreas Munzel is the instructor and head of the organisation committee for the Toulouse Marketing Day event. A graduate of the EM Strasbourg Business School and the University of Tübingen in Germany, he obtained a doctorate in Management Sciences from the University of Munich (LMU) in Germany.

His work focuses on online interactions and is published in national and international scientific journals. He was recognized for his work at the 30th Congress of the French Marketing Association (AFM) in 2014 as well as by the Academic Award for Management Research Consult In France and the FNEGE in 2016. Andreas Munzel speaks about social networks and online media advisories (BFM TV, Europe 1, Le Monde).

  • Domaines de recherche

    Word of mouth

  • Social capital

  • Consumer empowerment

  • Well-being

  • (Fake) online opinion

  • Customer's engagement

  • Articles (ranked journals)

    KÖNSGEN, R., M.SCHAARSCHMIDT, S.IVENS , A.MUNZEL, "Finding meaning in contradiction on employee review sites: Effects of discrepant online reviews on job application intentions", Journal of Interactive Marketing, August 2018, vol. 43, pp. 165-177

    MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, March 2018, vol. 22, no. 2, pp. 232-257

    MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, May 2018, vol. 130, pp. 14-27

  • Articles (non ranked journals)

    MUNZEL, A., W. H.KUNZ - "Customer-to-Customer Interactions Within Online Review Sites: A Typology of Contributors" - 2014, Customer & Service Systems

    PLOTKINA, D., A.MUNZEL - "What’s New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness" - 2014, Customer & Service Systems

  • Press articles, interviews

    MUNZEL, A. - "Le nouveau visage de Facebook, "un Fake"?" - 2018, Le Monde, supplément "Idées"

    MUNZEL, A. - "Réseaux sociaux et bien-être." - 2018, Comprendre pour entreprendre

  • International conventions

    CLOAREC, J., L.MEYER-WAARDEN, A.MUNZEL, "Privacy Calculus in the Sharing Economy" in 47th European Marketing Academy Annual Conference., 2018

    CLOAREC, J., L.MEYER-WAARDEN, A.MUNZEL, "Privacy Calculus in the Sharing Economy" in 34th International Congress of the French Marketing Association., 2018

  • Conferences, symposiums, workshops

    CLOAREC, J., L.MEYER-WAARDEN, A.MUNZEL, "The influence of happiness with the Internet on intention to disclose information for personalized recommendations" International Colloquium of Relationship Marketing. 2016, Toulouse, France

    SUONIEMI, S., L.MEYER-WAARDEN, A.MUNZEL, R.OLKKONEN, "Big Data Analytics Use in CRM: Antecedents & Perfomance Implications" International Colloquium of Relationship Marketing. 2016, Toulouse, France

  • Books

    MUNZEL, A., Interaction within consumer review sites – Who communicates, what makes people write, how do they influence others, and how should companies respond to electronic word-of-mouth?, FGM Verlag, Munich, Germany, 2013

  • Chapters of books

    MUNZEL, A., C.VELLERA, V.TEXTORIS, "Décathlon crée sa plateforme digitale internationale de crowdsourcing, Communautés d’innovation" in Dans Les Communautés d’innovation : de la liberté créatrice à l’innovation organisée., B. Sarazin, P. Cohendet, & L. Simon Eds, EMS, Éditions Management et Société, pp. 69-83, 2017

    MUNZEL, A., C.VELLERA, V.TEXTORIS, "Décathlon crée sa plateforme digitale internationale de crowdsourcing, Communautés d’innovation" in Les Communautés d’innovation : de la liberté créatrice à l’innovation organisée., B. Sarazin, P. Cohendet, & L. Simon Eds, EMS, Éditions Management et Société, pp. 68-83, 2017