The research work of the Marketing area focuses on technological innovations (e.g. augmented reality, Internet of Things, artificial intelligence) that contribute to fundamental changes in business models (Airbnb, Uber), innovation (co-creation platforms), customer relationship management -CRM (personalisation and consumer connection), and the collection and sharing of information (big data and intrusion into private life)
Research topics
The research work is perfectly in line with the AFM and MSI hot-topics and aims to provide answers to current problems.
Scientific activities
The work of doctoral students is presented at monthly seminars specific to the Marketing area. For publications, a procedure for proofreading articles during workshops has been introduced. The researchers are very involved in the editorial boards of scientific journals in the field.
Meet the Marketing Research team
Magali GIRAUD
Associate Professor
Julien GROBERT
Associate Professor
Sandra LAPORTE
Full Professor
Lars MEYER-WAARDEN
Full Professor
Stéphane SALGADO
Associate Professor
Éloïse SENGÈS
Associate Professor
Cyrielle VELLERA
Associate Professor
Marketing Phd Students
Danielle ANG
PhD Student
Carolina CUERVO ROBERT
PhD Student
Ludivine DESTOUMIEUX
PhD Student
Malaurie FAURE
Graduate Teaching Assistant
Vincent FAVARIN
Graduate Teaching Assistant
Selina STROBEL
PhD Student
Thomas TEYCHENIÉ
Assistant Professor
Andrea WETZLER
PhD Student