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Sandra LAPORTE

Professeur des universités

Axe de recherche

Marketing

sandra.laporte@tsm-education.fr

Téléchargez le CV

Sandra Laporte est Professeur en Sciences de Gestion à Toulouse School of Management, spécialisée en Marketing. Elle a obtenu son doctorat à HEC Paris en 2010. Avant de rejoindre TSM en 2019, elle a été Assistant Professor puis Associate Professor à HEC Montreal. 

Ses travaux de recherche s’intéressent d’abord à la façon dont les consommateurs effectuent des jugements de probabilité et prennent des décisions en situation d’incertitude comme les loteries promotionnelles. Elle travaille également sur les antécédents psychologiques des comportements alimentaires. Plus récemment, ses recherches portent sur la perception des algorithmes et de l’Intelligence Artificielle par les consommateurs.

Ses travaux sont publiés dans des revues internationales comme Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science et International Journal of Research in Marketing. 

Domaines de recherche

  • Théorie de la décision comportementale
  • Perception de l'IA
  • Perception des risques pour la santé
  • Jugement et décision d'incertitude
  • Argent et nourriture
  • Incitations et comportement prosocial

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018

Articles publiés dans des revues classées

  • LAPORTE, S., B.BRIES, "Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes", Journal of Consumer Research, Avril 2019, vol. 45, no. 6, pp. 1331-1349
  • GRÉGOIRE, Y., F.GHADAMI, S.LAPORTE, S.SÉNÉCAL, D.LAROCQUE, "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses", Journal of the Academy of Marketing Science, Novembre 2018, vol. 46, no. 6, pp. 1052-1071
  • LEGOUX, R., D.LAROCQUE, S.LAPORTE, S.BELMATI, T.BOQUET, "The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screens?", International Journal of Research in Marketing, Juin 2016, vol. 33, no. 2, pp. 357-374
  • LAPORTE, S., G.LAURENT, "More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes", Journal of the Academy of Marketing Science, Mai 2015, vol. 43, no. 3, pp. 395–410
  • BRIES, B., S.LAPORTE, "A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy", Journal of Marketing Research, Décembre 2013, vol. 50, no. 6, pp. 767-781

Ouvrages

  • BRUNET, J., F.COLBERT, S.LAPORTE, R.LEGOUX, B.LUSSIER, S.TABOUBI, Marketing Management, Chenelière Éducation, Canada, 2018