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Lars MEYER-WAARDEN

Professeur des universités

Axe de recherche

Marketing

lars.meyer-waarden@tsm-education.fr

Téléchargez le CV

Lars Meyer-Waarden est Professeur en Sciences de Gestion à Toulouse School of Management, spécialisé en Marketing. Il a obtenu son doctorat à l'IAE de Pau et au Karlsruhe Institute of Technology (KIT) en 2002. Avant de rejoindre TSM en 2011, il a occupé un poste de Professeur l'École de Management de l'Université de Strasbourg. Au sein de TSM, il est responsable du Master 2 Marketing International Marketing. Il est régulièrement professeur visitant au KIT, à l'Assumption University Bangkok, au Ehrenberg-Bass Institute de l'université de South Australia et au Centre Franco Vietnamien de Hanoï et Saïgon.

Ses recherches portent sur la fidélisation, la fidélité, le consumer empowerment et marketing participatif, le CRM, les modèles de Customer Lifetime Value et l'analyse conjointe. Ses travaux sont publiés dans des revues internationales, comme Journal of Retailing, Journal of the Academy of Marketing Science, European Journal of Marketing, Recherche et Applications en Marketing.

 

Prix, distinction

  • 2013

    Finaliste prix Syntec du meilleur ouvrage en management pour “Management de la fidélisation”

  • 2012

    Prix du meilleur ouvrage FNEGE & European Management Foundation pour “Management de la fidélisation”

  • 2012

    Nomination for the Novella, Ville de Toulouse, France

  • 2011

    Citations of Excellence Award, Emerald Management Reviews

  • 2004

    Prix de l'Association française de Marketing direct, Autorité des Marchés Financiers (AMF), France

  • 2003

    Prix de thèse, FNEGE, France

  • 2003

    Prix de thèse, Autorité des Marchés Financiers (AMF), France

  • 2003

    P.h.D. Award for outstanding research in CRM, Casino Retailing, France

  • 2003

    P.h.D. Award for outstanding research in CRM, Auchan Retailing, France

Domaines de recherche

  • Fidélisation
  • Consumer empowerment (autonomisation des consommateurs)
  • Marketing participatif
  • CRM

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Chapitres d'ouvrages

  • MEYER-WAARDEN, L., W.SABADIE, "Les facteurs clés dans le management de la réclamation" dans Management de l'insatisfaction client : Transformer le pépin en pépite., B. Meyronin, M. L. Jullien, & S. Bourrier Eds, Dunod, 2018
  • CASTÉRAN, H., L.MEYER-WAARDEN, W.REINARTZ, "Retention and Churn Modelling" dans Handbook of Market Research., C. Homburg, M. Klarmann, & A. Vomberg Eds, Springer, pp. 1-33, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Le management de la réclamation au regard de la qualité de la relation client" dans Management de l'insatisfaction client. Transformer le pépin en pépite., B. Meyronin, S. Bourrier, & M.-L. Jullien Eds, Vuibert, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Complaint Management and the role of relationship quality" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014
  • SABADIE, W., L.MEYER-WAARDEN, "The Long-Term Impact of Sales Promotions on Customer Equity" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Chapitres d'ouvrages

  • MEYER-WAARDEN, L., W.SABADIE, "Les facteurs clés dans le management de la réclamation" dans Management de l'insatisfaction client : Transformer le pépin en pépite., B. Meyronin, M. L. Jullien, & S. Bourrier Eds, Dunod, 2018
  • CASTÉRAN, H., L.MEYER-WAARDEN, W.REINARTZ, "Retention and Churn Modelling" dans Handbook of Market Research., C. Homburg, M. Klarmann, & A. Vomberg Eds, Springer, pp. 1-33, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Le management de la réclamation au regard de la qualité de la relation client" dans Management de l'insatisfaction client. Transformer le pépin en pépite., B. Meyronin, S. Bourrier, & M.-L. Jullien Eds, Vuibert, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Complaint Management and the role of relationship quality" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014
  • SABADIE, W., L.MEYER-WAARDEN, "The Long-Term Impact of Sales Promotions on Customer Equity" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Chapitres d'ouvrages

  • MEYER-WAARDEN, L., W.SABADIE, "Les facteurs clés dans le management de la réclamation" dans Management de l'insatisfaction client : Transformer le pépin en pépite., B. Meyronin, M. L. Jullien, & S. Bourrier Eds, Dunod, 2018
  • CASTÉRAN, H., L.MEYER-WAARDEN, W.REINARTZ, "Retention and Churn Modelling" dans Handbook of Market Research., C. Homburg, M. Klarmann, & A. Vomberg Eds, Springer, pp. 1-33, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Le management de la réclamation au regard de la qualité de la relation client" dans Management de l'insatisfaction client. Transformer le pépin en pépite., B. Meyronin, S. Bourrier, & M.-L. Jullien Eds, Vuibert, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Complaint Management and the role of relationship quality" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014
  • SABADIE, W., L.MEYER-WAARDEN, "The Long-Term Impact of Sales Promotions on Customer Equity" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Chapitres d'ouvrages

  • MEYER-WAARDEN, L., W.SABADIE, "Les facteurs clés dans le management de la réclamation" dans Management de l'insatisfaction client : Transformer le pépin en pépite., B. Meyronin, M. L. Jullien, & S. Bourrier Eds, Dunod, 2018
  • CASTÉRAN, H., L.MEYER-WAARDEN, W.REINARTZ, "Retention and Churn Modelling" dans Handbook of Market Research., C. Homburg, M. Klarmann, & A. Vomberg Eds, Springer, pp. 1-33, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Le management de la réclamation au regard de la qualité de la relation client" dans Management de l'insatisfaction client. Transformer le pépin en pépite., B. Meyronin, S. Bourrier, & M.-L. Jullien Eds, Vuibert, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Complaint Management and the role of relationship quality" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014
  • SABADIE, W., L.MEYER-WAARDEN, "The Long-Term Impact of Sales Promotions on Customer Equity" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Chapitres d'ouvrages

  • MEYER-WAARDEN, L., W.SABADIE, "Les facteurs clés dans le management de la réclamation" dans Management de l'insatisfaction client : Transformer le pépin en pépite., B. Meyronin, M. L. Jullien, & S. Bourrier Eds, Dunod, 2018
  • CASTÉRAN, H., L.MEYER-WAARDEN, W.REINARTZ, "Retention and Churn Modelling" dans Handbook of Market Research., C. Homburg, M. Klarmann, & A. Vomberg Eds, Springer, pp. 1-33, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Le management de la réclamation au regard de la qualité de la relation client" dans Management de l'insatisfaction client. Transformer le pépin en pépite., B. Meyronin, S. Bourrier, & M.-L. Jullien Eds, Vuibert, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Complaint Management and the role of relationship quality" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014
  • SABADIE, W., L.MEYER-WAARDEN, "The Long-Term Impact of Sales Promotions on Customer Equity" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014

Émissions radio, TV, presse écrite

  • MEYER-WAARDEN, L. - "Avec les chatbots, l’efficacité prime sur l’empathie et l'éthique" - 2019
  • MEYER-WAARDEN, L. - "Jusqu'où faire travailler les consommateurs ?" - 2013, Comprendre pour entreprendre
  • MEYER-WAARDEN, L. - "Quand les marques enrôlent les consommateurs" - 2013, Le Monde
  • MEYER-WAARDEN, L. - "La fidélité aux produits de grande consommation n'existe pas" - 2012, 20 Minutes
  • MEYER-WAARDEN, L. - "Les cartes de fidélité ne fidélisent pas les consommateurs !" - 2012, Agro-media.fr
  • MEYER-WAARDEN, L. - "Management de la fidélisation des consommateurs" - 2012, JT de France 3 Toulouse
  • MEYER-WAARDEN, L. - "En finir avec le mythe du consommateur "fidèle"" - 2012, Le Monde
  • MEYER-WAARDEN, L. - "Les consommateurs n'ont jamais été fidèles" - 2012, Toulouse Mag

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Chapitres d'ouvrages

  • MEYER-WAARDEN, L., W.SABADIE, "Les facteurs clés dans le management de la réclamation" dans Management de l'insatisfaction client : Transformer le pépin en pépite., B. Meyronin, M. L. Jullien, & S. Bourrier Eds, Dunod, 2018
  • CASTÉRAN, H., L.MEYER-WAARDEN, W.REINARTZ, "Retention and Churn Modelling" dans Handbook of Market Research., C. Homburg, M. Klarmann, & A. Vomberg Eds, Springer, pp. 1-33, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Le management de la réclamation au regard de la qualité de la relation client" dans Management de l'insatisfaction client. Transformer le pépin en pépite., B. Meyronin, S. Bourrier, & M.-L. Jullien Eds, Vuibert, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Complaint Management and the role of relationship quality" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014
  • SABADIE, W., L.MEYER-WAARDEN, "The Long-Term Impact of Sales Promotions on Customer Equity" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014

Émissions radio, TV, presse écrite

  • MEYER-WAARDEN, L. - "Avec les chatbots, l’efficacité prime sur l’empathie et l'éthique" - 2019
  • MEYER-WAARDEN, L. - "Jusqu'où faire travailler les consommateurs ?" - 2013, Comprendre pour entreprendre
  • MEYER-WAARDEN, L. - "Quand les marques enrôlent les consommateurs" - 2013, Le Monde
  • MEYER-WAARDEN, L. - "La fidélité aux produits de grande consommation n'existe pas" - 2012, 20 Minutes
  • MEYER-WAARDEN, L. - "Les cartes de fidélité ne fidélisent pas les consommateurs !" - 2012, Agro-media.fr
  • MEYER-WAARDEN, L. - "Management de la fidélisation des consommateurs" - 2012, JT de France 3 Toulouse
  • MEYER-WAARDEN, L. - "En finir avec le mythe du consommateur "fidèle"" - 2012, Le Monde
  • MEYER-WAARDEN, L. - "Les consommateurs n'ont jamais été fidèles" - 2012, Toulouse Mag

Articles publiés dans des revues classées

  • CASTERAN, G., P.CHRYSOCHOU, L.MEYER-WAARDEN, "Brand loyalty evolution and the impact of category characteristics", Marketing Letters, Mars 2019, vol. 30, no. 1, pp. 57-73
  • MUNZEL, A., J.-P.GALAN, L.MEYER-WAARDEN, "Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being", International Journal of Electronic Commerce, Mars 2018, vol. 22, no. 2, pp. 232-257
  • MUNZEL, A., L.MEYER-WAARDEN, J.-P.GALAN, "The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites", Technological Forecasting and Social Change, Mai 2018, vol. 130, pp. 14-27
  • MEYER-WAARDEN, L., "Effects of loyalty program rewards on store loyalty", Journal of Retailing and Consumer Services, Mai 2015, vol. 24, pp. 22-32
  • MEYER-WAARDEN, L., J.DAWES, C.DRIESENER, "The longitudinal évolution of repeat purchase behavior in the US and UK", Journal of Business Research, 2015, vol. 68, no. 2, pp. 425-432
  • MEYER-WAARDEN, L., C.BENAVENT, H.CASTÉRAN, "The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty", International Journal of Retail & Distribution Management, 2013, vol. 41, no. 3, pp. 201-225
  • MEYER-WAARDEN, L., "The impact of reward personalisation on frequent flyer programmes' gratifications perceived value and loyalty", Journal of Services Marketing, 2013, vol. 27, no. 3, pp. 183-194
  • DAWES, J., C.DRIESENER, L.MEYER-WAARDEN, B.SHARP, L.STOCCHI, "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline", Journal of Advertising Research, 2012, vol. 52, no. 2, pp. 203-213

Articles publiés dans des revues non classées, éditoriaux

  • MEYER-WAARDEN, L., P.VOLLE - "Special number about CRM journal (Chief guest editor )" - 2012, Recherche et Applications en Marketing

Ouvrages

  • GEYER-SCHULZ, A., L.MEYER-WAARDEN, Consumer Empowerment: Is the digital Consumer a happy Consumer, Karlsruher Institute für Technologie (KIT), Karlsruhe, Allemagne, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la stratégie aux technologies digitales, Vuibert, Paris, France, 2015
  • MEYER-WAARDEN, L., Management de la fidélisation - De la conception d'une stratégie aux technologies pour réinventer le marketing relationnel, Vuibert, Paris, France, 2012

Chapitres d'ouvrages

  • MEYER-WAARDEN, L., W.SABADIE, "Les facteurs clés dans le management de la réclamation" dans Management de l'insatisfaction client : Transformer le pépin en pépite., B. Meyronin, M. L. Jullien, & S. Bourrier Eds, Dunod, 2018
  • CASTÉRAN, H., L.MEYER-WAARDEN, W.REINARTZ, "Retention and Churn Modelling" dans Handbook of Market Research., C. Homburg, M. Klarmann, & A. Vomberg Eds, Springer, pp. 1-33, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Le management de la réclamation au regard de la qualité de la relation client" dans Management de l'insatisfaction client. Transformer le pépin en pépite., B. Meyronin, S. Bourrier, & M.-L. Jullien Eds, Vuibert, 2017
  • MEYER-WAARDEN, L., W.SABADIE, "Complaint Management and the role of relationship quality" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014
  • SABADIE, W., L.MEYER-WAARDEN, "The Long-Term Impact of Sales Promotions on Customer Equity" dans Consumer Empowerment & Emerging consumer behaviors., A. Geyer-Schulz and L. Meyer-Waarden Ed., Karlsruher Institute für Technologie (KIT), 2014

Émissions radio, TV, presse écrite

  • MEYER-WAARDEN, L. - "Avec les chatbots, l’efficacité prime sur l’empathie et l'éthique" - 2019
  • MEYER-WAARDEN, L. - "Jusqu'où faire travailler les consommateurs ?" - 2013, Comprendre pour entreprendre
  • MEYER-WAARDEN, L. - "Quand les marques enrôlent les consommateurs" - 2013, Le Monde
  • MEYER-WAARDEN, L. - "La fidélité aux produits de grande consommation n'existe pas" - 2012, 20 Minutes
  • MEYER-WAARDEN, L. - "Les cartes de fidélité ne fidélisent pas les consommateurs !" - 2012, Agro-media.fr
  • MEYER-WAARDEN, L. - "Management de la fidélisation des consommateurs" - 2012, JT de France 3 Toulouse
  • MEYER-WAARDEN, L. - "En finir avec le mythe du consommateur "fidèle"" - 2012, Le Monde
  • MEYER-WAARDEN, L. - "Les consommateurs n'ont jamais été fidèles" - 2012, Toulouse Mag